Our Story

We are Wedge15, a boutique team of passionate brand builders. We strategize with our clients on building momentum into their projects. Our team believes in collaboration, work-life integration and purpose-driven business. These three tenants have inspired the creation of our flagship e-learning program, Branding School; our Amazon.ca best-selling book, BYOB: The Unapologetic Guide to Being Your Own Boss; and, they are the linchpin for over 250 custom strategies that we’ve designed for our amazing clients.

We have spent the last decade building momentum through digital strategy; project management; design; development; branding; marketing, and, online training solutions, for both entrepreneurs and mid-sized organizations.

Since 2008, we have facilitated our signature BrandStorming exercise to help teams define, discern and then demonstrate their brand value at every turn. Our trainings are noted for a fusion of emotional intelligence, business strategy, and loads of fun. With dozens of media features world-wide, and our popular TedX talk called “Collaborate With Your Fears to Find Freedom”, we are proud to empower our clients in all that we do.

If you’re ready to build momentum, strategically, Wedge15 is your agent of change. We’re here to help.

See Our Recent Feature in Prezi


Gloria R. McRae
Co-Founder & Chief Strategic Officer
She is known for her leadership in the digital economy as a best-selling author, momentum strategist and speaker. From her earlier days working on public policy to not-for-profit projects and market research consulting, Gloria now pours her wide-ranging experience into Wedge15.

More about Gloria

Jocelyn Michel
Project Coordinator
When it comes to project support, scheduling, administrative details and customer relations, Jocelyn is always there to keep Wedge15’s projects and collaborations running smoothly.

Ricardo McRae
Co-Founder & Chief Artistic Officer
He is a trailblazer, known for his commitment to business, creativity and community. An award-winning designer and project manager, he is also the Founder of the digital platform Black In Canada. Ricardo fuses his unique skills in fine arts and tech management into Wedge15.

More about Ricardo

Our Associates Include:
Web & Mobile Developers, Designers, SEO Specialists, Copy Writers, Videographers, Photographers and Publicists.

Some of our clients:

  • Canadian Media Producers Association
  • Women in Film and Television Toronto
  • Council on Business for the Arts
  • Government of Trinidad and Tobago
  • City of Toronto
  • Ontario English Catholic Teacher’s Association
  • University of Toronto
  • Seneca College
  • Éclat School for the Performing Arts
  • American Chamber of Commerce in Montenegro

* We’ve also worked with dozens of solo entrepreneurs who’ve been in businesses for at least three years and are ready to jump to the next level.

Some media features:

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