Project: Online Documentary
Delivered: Strategy, Production, Marketing
Client: Ministry of Trade, Industry & Investment
Timeline: 90 days
seen by 15K+ people online in 1st 30 days
reached 100+ countries in 30 days
spurred $50K+ in foreign investment
“I’ve seen Wedge15 in action, in a foreign country where the odds were stacked against them. They never back down from a challenge, no matter how insurmountable they may seem. In short: they gets results and do it all with a smile on their face.”Trevor Francis, DirectorHaute Caribe: The World of Trinidad and Tobago Fashion, is a 12 minute documentary about Trinidad and Tobago’s fashion industry. This is the Caribbean like you’ve never seen it before. Wedge15 was hired to execute on a vision that would take a little known industry onto the international stage. This documentary film is the result, and it has been making waves around the Internet since it’s launch in November 2012.
Wedge15 was the Executive Producers, the strategists behind the marketing of the launch, the project managers and responsible for launching an online social media campaign that sent the documentary viral. In under 30 days, this product was seen in over 100 countries, by over 15,000 viewers, inspiring investment in a foreign market and making the local designers proud.