Brief project info
The Clean15 is a leader in open innovation and clean technology proliferation. It connects sophisticated large Global 1000 company clients, small and mid-sized companies, joint ventures and licensing opportunities to clean tech providers and companies.
Dwayne Matthews created the Clean 15 with the single objective of starting platform paradigm shifts in the way we use global resources. The Clean 15 leverages the Diffusion of Innovation Theory, which states that approximately 15% adoption of an innovation is needed to shift entire social systems. Dwayne decided that a 15% adoption rate of clean technologies and sustainable practices into industrial and social systems would create the environment and the focused momentum for a paradigm shift to a more sustainable global future. The concept of the Clean 15 uses entire social and industrial systems themselves to create change.
Clean15 and Dwayne Matthews hired Ricardo McRae to build his brand, his website, his online presence and his core messaging.